You may have heard that it’s a seller’s market right now where real estate is concerned, so do you really need to worry about staging your home? With everything else you need to manage during this time, can’t you just skip it?
We reached out to the mother-daughter team of professional real estate agents at the Coleman Group to get their take on home staging. Regardless of the market conditions, they say, home staging is essential if you want to get the top value for your home in the shortest amount of time. “Staging,” they say, “is not just a nicety. It’s an essential part of a seller’s strategy.”
Why Home Staging Is So Important to Modern Real Estate Sales
Staging started in the 1970s, but it didn’t become a widespread sales practice in real estate until around 2000 — right when people started to have easier access to the internet. Today, roughly 95% of people use the internet when they’re looking for homes for sale, and staging is critical to attracting their interest.
- Helps your highlight your home’s most attractive qualities, while downplaying its flaws
- Allows buyers to get a better concept of the space in your home’s rooms when they’re looking online
- Makes it easier for buyers to actually see themselves living in your home by showing them how beautiful it can look with the right decor
All of this makes prospective buyers more likely to be interested in your home, which brings more people to your door.
How Home Staging Affects Sales Prices and Selling Times
When homes for sale are properly staged before listing, studies indicate they average just 23 days on the market, compared to 143 days without staging. Plus, the National Association of REALTORS® reports that its members say staging increases the value of the offers they receive on a home anywhere from 1% to 20%.
These two positive effects of staging are heavily intertwined. Good staging, seen through the lens of an internet search, can bring more prospective buyers to your door. In turn, that means you’re more likely to get some early bids on your property — before those days on the market start to tick up.
The faster you can get your home off the market, the better — and not just because every seller hopes the sales process will go quickly. Buyers today are savvy enough to look at how long a home has been listed and will use that as a clue that tells them there may be hidden defects with the property that aren’t visible in their search. When listings sit too long, buyers start to steer clear. That can force a seller into taking a low-ball offer out of desperation.
A real estate agent once offered this sage advice, saying, “All homes sell, eventually. It’s just a matter of how long it takes and what price.” Home staging may be the secret weapon you need to shorten that selling time and boost your sales price.